Engaging with your audience in the Covid world

Engaging with your audience in the Covid world

Getting someone’s attentions

The most important aspect to consider in the Covid world for your customers, your business and yourself is that it’s highly likely one or more persons are impacted by the COVID-19 crisis.

They have more stress, more online distractions, and ironically less time to devote attention to the opportunity your business presents – how to stay connected with your audience during this time is they key.

We don’t have all the answers, but we’re here to help.

Create a landing page for your key selling point and collect customer contacts

A landing page is a simple, one-page website with a specific purpose. For example, if you offer a service to purchase or book online but don’t have an online store, you could try a landing page that catches visitors attention to find out more through an quick subscription form.

The aim of the sign up form on a landing page is to collect customers who want to connect with a real person who can inform them about how the offering will benefit them.

Show your business online with a domain and website

When you’re ready to fully bring your business and brand online, firstly you must purchasing a domain and an engaging website that gives your business its own place to tell your story, to show your ideas.

Get time back in your day – set up automated emails to new customers

There is some great solutions to reduce your time replying to customer enquiries. These can be tailored to your business offerings so If you find you are getting plenty of customer signups, consider the following options

  • set up a welcome automation to let new subscribers know what to expect.
  • send a regular newsletter with business insights, potentially promo codes or limited time offers
  • let people know they have something worthwhile to look forward to.

Engage and survey customers to find out what they need

Don’t be afraid to be proactive with your customers through a online survey to learn more about what questions they have or what they need.

Get in touch for assistance in your online marketing delivery

Put yourself in there shoes as a novice who knows nothing about your business. Make sure you customize the online form to include your brand and give it the right context to be worth a persons time. Then, share the survey in an email and social posts.

3 easy ways to optimise your website for mobile

3 easy ways to optimise your website for mobile

Take a moment to observe people in public.

One significant observation you will find is the number of people on a bus, eating at a cafe and walking around that are using a Smartphone to communicate and find information

The convenience for people to have a smartphone on-hand makes life that much easier. 

This also means when they need to find a service they will use there smartphone to search and find a service.

The question is, does your website display and get found easily on a smartphone?

Did you know approximately 59% of customers find the information they need through a smartphone?*

Customer research has found that

  • 67% of customers visiting a mobile friendly site will make them more likely to buy a product or service
  • 61% of customers not seeing what they are looking for in a mobile site will quickly move on to anothe site

*Source: Google, 2018

So how do you get a mobile friendly site?

Its important to understand there isn’t one standard or screen size to design for with the various mobile phones, tablets, mobile-tablets, laptops and desktops.

So to allow for all of these you need to have a a website system the enables mobile friendly website design where the content and screen layout is optimised to the device the viewer is using —easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices

Boombox Marketing provides mobile website design services to transform and optimise your website to enable it to be found by customers on there smart phones